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Do U.K. casinos need marketing-
Making Things Look Pretty…
By Colin Stewart
So what do you think? Do casinos in the UK need marketing? Is a marketing department a ‘luxury’ or a ‘necessity’? Most, if not all major businesses have dedicated marketing departments. However, when it comes to the casino industry, the role of marketing has nearly always been taken on by the General Manager. The 3 major operators have centralized marketing departments for the overall brand identity, mission statement and online activity. Yet, local activity is normally run through the GM. Casino marketing during the 1980s, 1…